I was responsible for designing the left aligned panel shown in the image on the left.
The design was created to improve the current payment journey which wasn’t converting well. The panel was added to each page of the journey and contained USP’s which could encourage the user to continue throughout the journey.
The payment page had a carousel of reviews playing. The imagery was chosen to draw the users eye to the review, encouraging users to complete their transaction. The icons surrounding the image fit with the illustrative elements within the branding.